If 10,000 women took this step...
It’s time to be horrified! It’s time to work against a terrifying product that will kill more young women than you've read about in any of the latest news stories. Come on, those of you who are beginning to feel good from following the tips you find in the Good Mood Diet book and on this Web site – please do something, anything that you can to stop this danger…
The R.J. Reynolds Tobacco Company, the one that asked people to “walk a mile for a Camel” in an ad campaign (kind of a twisted situation for a cigarette company to encourage walking but for an unhealthy reason) has started to market a new cigarette product called Camel No 9, which is aimed at young women. Here’s a quote from the New York Times:
Reynolds, eager to increase the sales of its fast-growing Camel brand among women, is introducing a variety aimed at female smokers. The new variation, Camel No. 9, has a name that evokes women’s fragrances like Chanel No. 19, as well as a song about romance, “Love Potion No. 9.” But don’t look for a Jo Camel to join Old Joe the dromedary on Camel packages, displays or posters. Rather, Camel No. 9 signals its intended buyers with subtler cues like its colors, a hot-pink fuchsia and a minty-green teal; its slogan, “Light and luscious”; and the flowers that surround the packs in magazine ads.
NPR’s Children’s Health Column reports that at a Senate hearing recently, Ohio Democrat Sen. Sherrod Brown held up a pink pack of Camel No. 9 ad that was mailed to smokers' homes. "It strains the imagination to think this campaign is aimed at anybody other than 15, 16, 17-year-old girls — something that's pretty morally repugnant," Brown said. R.J. Reynolds denies its ads target teenagers.
Brandweek magazine describes the targeted ad campaign as follows:
The sleek look of the non-menthol's black pack, designed by Gyro Worldwide, Philadelphia, is accentuated with chamfered corners and fuchsia accents, most prominently for its Camel mascot. The menthol pack, actually dubbed "menthe," comes in black and teal. Agency 6, New York, handles POP and print, which runs in March issues of such women's publications as Glamour and Vogue. Internet support includes e-mail outreach to RJR's database of smokers, plus event marketing and sampling at nightclubs. The debut gets an additional push with 50¢ per pack discounts on initial orders from retailers.
Join organizations that are working for a smokefree world. You can find a wealth of resources on the Foundation for a Smokefree America Web site.
Eat Right and Exercise Regularly!
Alice